Strategic Analysis Of Ozjet Airlines Company Tourism Essay Essay Example

Strategic Analysis Of Ozjet Airlines Company Tourism Essay Paper Airline industry can be treated as one of the largest and turning industries in the universe. With the last few old ages the growing happened in air hose industry was marvelous. It showed a 7 % annual growing in last twosome of old ages about. International concern enlargement increased the demand for air hose manner of travel. The figure of peoples who is making international concern has been increased every bit good. This factor has promoted air hose industry as a whole. Airline industry enhances planetary trade, international investing, touristry and economic development of the state every bit good as the universe. Just like growing in concern going travel to touristry finishs besides shows inclination to turn. Services to leisure finishs have been increasing twelvemonth by twelvemonth. Less cost air hose going is available now which is impacted by cut pharynx competition among air hose companies across universe. Now a twenty-four hours people can more depend on air hose manner of transit for going between little metropoliss and less developed states besides Strategic analysis of Ozjet Airlines Company, Australia. We will write a custom essay sample on Strategic Analysis Of Ozjet Airlines Company Tourism Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Strategic Analysis Of Ozjet Airlines Company Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Strategic Analysis Of Ozjet Airlines Company Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Ozjet Airline Company born in Australia and it started its operation on November 29 in 2005 onwards. The laminitis or male parent of Ozjet Airline Company was a Formula One Millionaire and squad proprietor of Minardi rushing called Paul Stoddart. It started its map by utilizing BAe146 aircrafts by serving between domestic secondary airdromes in Australia. It operated between Sydney-Melbourne air paths by following low cost scheme. Ozjet started its operation with a slogan of geting 10 % market portion in air hose industry of Australia. They put an advertisement word in forepart of the clients called you re in Business . But the state of affairs in the market was really worst. They had cut throat competition from the side of outstanding Australian air hose companies like Qantas, JetStar, Virgin Blue etc. Ozjet felt excessively much battle for prolonging in the market. As a consequence of this killing experience from Australian air hose market, they compelled to denote something in imperativeness nine. In March 2006, the president announced that Ozjet has made about 10 million $ loss within really short span of clip and investors do nt desire to keep their portions further. And so they are traveling to discontinue all their existing services. After this Ozjet became a private charter flight runing with less figure of staffs and smaller fleet by offering flight from Norfolk Island to Sydney and Brisbane for Norfolk air. Environmental analysis: External environment analysis External environmental factors are as its name indicates those factors outside the organisation. These factors provide either assorted chances or menaces to the company. External environmental factors would be beyond the control of the organisation and so concern has to be really acute on analysing those factors. This factor involves factors like economical, political, technological, competition, governmental and assorted planetary issues. A strategian must analyse the external factors and its impact as good. Now allow look into assorted external factors that affected Ozjet Airline Company: PESTLE Analysis: Economic status Economic state of affairs of the state will impact in big measure while explicating assorted schemes of any concern. Each motion would with the path of economic status of the part or state. Equally far as Australian economic system is concerned, they have one of the strongest economic systems of all time in the universe. During the period of 1996-2005 they had the GDP of 3.2 % . The unemployment rate is besides really low rate at 4 % . ( Australian Bureau of Statistics ) . Ozjet Company here got a good solid economic system in Australia. So they can get down their services to hook up with the economic system of Australia. Since they have more concern class of people more concern category services can be make help. Here travellers looking for more premium services instead than any other factors. Demographic Factors Entire clients in the market are divided or grouped on the footing of some properties like age, sex, instruction etc. This is known as demographic alterations of the market topographic point. As far Australian demographic characteristics are concerned it has turning people across. 20 1000000s peoples are at that place in Australia about. One tierce of this population belongs millennian coevals that is coevals Y. Millennial coevals class people should be the right mark for an air hose company at this peculiar scenario in Australia. They can accomplish more market portion by sectioning this class of people. Servicess should be focused on concern class of people as good. This peculiar class of people includes concern professionals aging between 35 and 55. Ozjet start services in Melbourne-Sydney path. In this environment Ozjet has to aline its services and agendas to carry through the demands of metameric class of people. Social and cultural factors Socio-cultural factors of the state depends upon believes and attitudes of the people in the state or a part. Attitudes of the people are of all time altering conformity with the alteration in manner and tendency. Equally far as the modern attitude or civilization of air hose travellers are concerned, they have more concern on environment. Since they all have good consciousness in planetary heating and all they becomes more environment friendly. While taking an option during their travel through flight travellers are more selective today. Today, people particularly youth likes to see more leisure topographic points across the universe. They want more merriment and enjoyment to review their busy and caput breakage concern life. So, services to leisure finishs are really needful and profitable one today. ( Aviation statistics 2004-2005 ) Another most of import tendency sing air travel is that about clip agenda of flights. Peoples are more concerned about their clip and its value. Here Ozjet need to set their services harmonizing to installation of concern people who are the possible clients of the company. ( Jamie Freed, April 16, 2005 ) . Political and legal issues Political factors of the state are really much act uponing a concern for specifying and explicating its schemes. Country s political regulations and ordinances are of all time altering conformity with the alterations in regulation of state and different policies of different parties. In Australia, there is a devolving tendency in political relations. But assorted parties are bring forthing the political regulations in Australia. Assorted internal political alterations happened in Australia and these were rather adequate to impact the air hose industry in Australia. Political factors of Australia affected Ozjet Company every bit good. For illustration, some politicians had welcomed Ozjet for advancing touristry sector of Australia by serving assorted trips to tourist finishs with cheaper rate. But Ozjet faces some jobs from some residential political groups besides. ( John Masunaukas, April 5 2004 ) . Technological factors Technological alterations go oning across the universe is of import external factor to influence concern. Each industry should really lament on engineering to hook up with alterations. Like any other industry air hose sector besides witnessed a batch of technological alterations. Popularity of computing machines and cyberspace which happened late do more convenient to clients for covering their personal businesss sing their travel. A batch of flight package has been developed during last twosome of old ages. Online engagement of tickets for travel make roar impact in air hose field. The most of import advantage of this technological promotion is that cost decrease and efficiency. By following new engineering company can cut down its operating cost and therefore addition market portion through monetary value leading. The fact is that company should concentrate on updating their engineerings. Ozjet Company adopted assorted engineerings for their flight package and online booking system every bit good. Global or international issues Global issues are rather plenty to destruct a concern like air hose industry. Because, air hose concern is one that spread to all over the universe and each company depends on each state every bit good. Here are some illustrations of universe issues that affected air hose industry as a whole. September 11 World trade Centre onslaught by terrorist made a feel problem for travellers across the universe. Tourism sector faced really crisis state of affairs during that clip. The figure of travellers particularly to tourist finishs reduced dramatically. Airline industry faced large problem hare. Many terrorist onslaughts had been happened late across the universe. Iraq war, Kuwait war, Israel-Palestine issues are the illustrations of some planetary issues. Oil monetary value hiking happened late is one of the most poignant issue of air hose industry. The operating cost of an air hose company is really much affected by oil monetary value. This hiking is affected Ozjet more than any other air hose companies because, they had been supplying low cost services to assorted finishs in Australia. So, when the oil monetary value increased, they felt excessively much battle to prolong in industry. Decision Opportunities and menaces of Ozjet: They have got a better demographic environment in the part that would more fiting with an air hose company. They have got advantage of societal and cultural factors of the state. They have got better economic conditions in the state that can run with more smoothly. Ozjet witnessed compliment from the authorities for back uping touristry industry. They have faced some jobs from regional political parties. They had been faced more planetary issues like wars and terrorist onslaughts. Oil monetary value hiking was major menace faced by Ozjet. Ozjet faced cut pharynx competition from assorted companies like Qantas and Virgin Blue. Competitor analysis of Ozjet Equally far as Australian air hose industry is concerned, there have a batch of companies runing every bit good and therefore the degree of competition besides really high. Here we can take a comparative analysis about assorted rivals of Ozjet Company which made tough state of affairs in the market. Qantas Qantas is a benchmarking air hose company born in Australia. They are maintaining certain international criterions across the universe. Ozjet has strong fiscal foundation and maintaining good gross and operating hard currency flows ( Qantas Annual Report 2006 ) . Jetstar Jetstar is one of the late launched Australian companies that achieved 14 % of market portion within really short span of clip. Virgin Blue Virgin Blue is another Australian Company that keeping 30 % of market portion. They started to run in 2000 and serving more than 2,100 flights in a hebdomad. 2005 Qantas Jetstar Virgin Blue Gross $ 12.64 Billion $ 515.6 Million $ 1.76 Billions Exabit $ 1,121.7 Million $ 44.1 Million $ 570.1 Million Net Net income $ 763.6 Million Sodium $ 168.2 Millions Passengers Carried 32,658 Million gt ; 4 Million 10,484 Millions Employees gt ; 38,000 gt ; 1,200 gt ; 4000 Passenger Output 10.64 cents Sodium 10.47 cents Entire Cost per ASK Sodium 8.00 cents 7.66 cents Intangibles Strategy Launched no-frills LCC Jetstar Launch of int. LCC runing in Nov 2006 LCC, but now plans to draw concern riders Analyze through Porter s Five Force Model. Competitive competition Menace of new entryway Dickering power of clients Dickering power of providers Substitute merchandise 1 ) . Menace of New Entrance: New entry in to the market is hard state of affairs for any concern. While new companies come ining competition among companies would raise and it compelled to follow certain schemes. While Ozjet was runing in Australian industry some new air hose companies started its operations as good. Whenever there is better range for concern the possibility of new entryway is more and if the handiness of recognition is sound, companies would thirstily come in in to the market. Both factors are really good in Australia. Airline Company like REX entered market and made menace for Ozjet every bit good. A company which holding nice trade name name and good will can entice the clients even if there have menace from new entryway. 2 ) . Competitive competition: Competition from competitions are chief menace which any concern house traveling face of all time. There would hold batch of houses which bring forthing or serving same class of merchandises. To undertake with competition is chief challenge a concern house traveling to face. Equally far as Australian air hose industry is concerned, the degree of competition is really high. Outstanding air hose companies like Qantas, Jetstar and virgin Blue are set their criterion and trueness in the head of travellers. Ozjet is runing in this sort of tough scenario really. Ozjet has to explicate particular schemes to entice the travellers in Australia. There are a batch of air hose companies in Australia like REX, Air north and SkyWest. 3 ) . Dickering power of purchasers: When there is dickering power from purchasers company would hold to follow assorted schemes like monetary value cutting etc. Since the Australia air hose market is under oligopoly system there is no more bargaining power from purchasers. Because about all companies supplying same sort of services with same cost. More than this Australian travellers belongs more concern class of people they are really loyal to trade name line Qantas, Virgin Blue. So at that place non hold more bargaining power from the side of clients. 4 ) . Dickering power of providers: Smooth supply of stuff is needed any sort of concern. Equally far as air hose company is concerned oil and airdromes are of import supply. Ozjet had been confronting high degree of bargaining of providers. When the oil monetary value hiking happened, it faced a high deficit for oil. Ozjet besides find trouble to acquire airdromes for doing services to assorted parts of the state. It is so happened that handiness of supply is less in this field. ( John Masanaukas, March 9, 2004 ) . 5 ) . Utility merchandise: As Porter explains any merchandise would hold a menace from its replacement sort of merchandises. Like other states, in Australia besides there are replacement for flight such as Trams, Trains, Buses and autos. So Ozjet company confronting menace from this kind of replacement manner of conveyance available in Australia. But the instance is that for travellers like concern professionals, they are non taking any replacement of flights for their regular travel and all these replacements are affected by environmental alterations besides. Presentation1.jpg Internal environment analysis Internal environment involves company s internal facets which are under the control of the house such as clients, providers, aims of the house. Analysis of internal environment involves critically analysing about assorted strength and failings of the company that within the organisation. During the internal analysis of the company direction will come to cognize about the place of company that where we are standing right now. Now allow analyze assorted internal factors affected Ozjet Airline Company: Physical and technological: While talking approximately physical substructure and engineering of Ozjet Airline Company, they have good sort of materials. Very rapidly after its launch in 2005 started to service hired flights. Subsequently in 2008 they began to serve Being 737-300s and 737-400s which are more oil efficient. But that was excessively late to follow new engineering. They had a good Research and Development Department. They have got good office and mill substructure besides. Fiscal Ozjet had good fiscal capablenesss. But they have failed to use these capablenesss even though they have got good fiscal foundation as good. In March 2006, their president announced that Ozjet had made loss of about 10 million $ within this changeable span of clip. For accomplishing fiscal stableness they have sold all their involvement to an Australian cargo operator HeavyLift. In March 2006 they declared to discontinue all bing services. Brand Reputation Customers have more penchant on their loyal trade name. In air hose industry, travellers are taking more reputed trade name for their travel. In Australia more figure of travellers belong concern professionals. So repute of trade name is more of import to entice the travellers. A people study conducted in Australia shows that trade name name of Ozjet itself non giving attract. Brand does non giving a feel of premium merchandise. It is like a discounted flight. So it is clear that trade name repute of Ozjet in Australia is non good. Invention Invention of new thought is a large plus point or a turning point for any company. Before the rivals coming with new engineerings and thoughts we should comes look to follow latest thoughts. Equally far as Ozjet is concerned it developed new engineerings and inventions in the field but they were excessively late to follow these thoughts. Main competitions had adopted all these before they coming to patterns. Online ticket engagement system, flight package are illustrations of new engineerings in air hose field. Human factors Human resources are cardinal component of any organisation. Without holding a nice human squad in pattern, a house can non travel in front. It acts as a nervus system of concern. Human organisation of Ozjet was non bad. But their organized work does non happen any good consequence as much. They had to work like an oiled machine to accomplish the organisational end. Decision: Strengths and Weakness of Ozjet Ozjet had better fiscal background They have got better physical and substructure installations Ozjet received worst advertisement and selling schemes Marketing planning by the direction was really hapless Their trade name name and logo was non conveying a premium message Their invention squad was non much up to day of the month SWOT analysis of Ozjet Airline Company: Strength: Good Financial background. Better human resource. Good Physical installations. Technological improvement. Failing: Bad repute. Bad trade name name. Poor selling planning. Poor selling schemes. Poor client base. Poor clip programming. Opportunities: Better economic status of the state. Better demographic construction suitable for an air hose market. Fair socio-cultural factors of the state. Suitable political state of affairs of the state. Received compliment from authorities for advancing touristry. Technological promotion go oning in company every bit good as in the industry. Menaces: Cut pharynx competition from competitions like Qantas, Virgin Blue. Recent oil monetary value hiking. Attacks by terrorist. Wars and other planetary issues go oning among states. Substitute options available in the state. Dickering power of providers. New entryway to the market like REX. Why Ozjet has failed Australian air hose industry is one with which plagued by monetary value film editing and price reduction participants. There have crumpling client service and satisfaction. Ozjet has failed in Australian air hose industry. It is said that Ozjet started in 2006 and disappeared in 2007. Some of the reasoned behind failure of Ozjet was: Establishing season: The launching of Ozjet was in a pre Christmas season. This season was a holiday season as all the concern class of people traveling for leave. Ozjet had to do service with empty place which is terrific state of affairs for any air hose company. So launching clip of Ozjet becomes a ground for failure. Time Agenda: There were non many services for Ozjet across the state. Actually travellers want frequent travel as they are concern people. They do nt hold patients to burden following four or five hours in airdrome for flights since so many other services are available. Merchandise: Now a twenty-four hours, travellers are keener on the merchandise or service that they are traveling to devour. Flights like Boeing 737-200s was non a merchandise that giving more premium value to travellers. More latest and efficient flights are available now. Stigmatization: Travelers are more trade names loyal today. There have sentiments that the name Ozjet does non given an attractive feeling. And, the logo of the company was besides non good. Customers get a feel of a discounted merchandise. They want more premium merchandise now. Advertising A ; Placement: Advertising scheme of Ozjet was non superb. Ozjet s logo merely looks like skywriting. To entice more travellers from the Australian market, Ozjet had to make category advertisement schemes every bit good. Australia includes more concern travellers every bit good. Ozjet could non specialise on that class of people by following assorted positioning schemes. Lack of trueness strategies: Ozjet did non allowed such going strategies to travellers like frequent circular plans, club sofa etc. they could non do more confederation international bearers. Terminal entree: More than any other factors like invention, R A ; D etc. clients are looking for entire bundle upfront. In short, even Ozjet concern category could non contend with the Qantas domestic economic system category. By the above word merely thing is really clear. Suggestions Ozjet company launch timing was non good. They can do a launch after doing a comprehensive market analysis. They can re launch in market by following new trade name name and logo. They can regenerate their clip agenda by serving more flights. They can follow assorted advertisement and promotional schemes as good. They can do rhenium launching after more inventions and R A ; D. Flights should give more effectivity and certain criterions. Decision Ozjet is an Australian air hose company that launched in 2004 and ceased their operations within two old ages merely. Their failure caused by careful advertisement and placement schemes. Their flights were non more advanced and so they could non execute such an efficiency and criterions. In short, Ozjet s concern categories were non adequate criterions even to contend with Qantas domestic category.

Teen Pregnancy essays

Teen Pregnancy essays The numbers of teenage pregnancy are very high but when you think about the numbers most could have been prevented with the use of protection. Some people may not afford condoms but if you cannot afford a condom you cannot afford a baby. Children from homes ran by teenage mothers go through a hard time in life. Teenage mothers have no time for other things, because they are busy taking care of their baby. Most teen mothers end up dropping out of high school, because they do not have time for school anymore. They work for low wages to make money and support the child. Some teenagers try to stay in school to have a good image, so that other people in school do not look at them as a pregnant teenager but as just one of them. Most teens that have had sex wish they had waited longer and most teens and adults believe that it is important for teens to be given a strong message from society that they should not have sex until they are at least out of high school. Other teens do what they have to do and give their full support to the child, they stay in school until close the time of their babys delivery date. When teenagers plan to have intercourse, they should think about whether or not they could handle a child in their life. Each year, women around the world experience 75 million unwanted pregnancies. Unwanted pregnancy can happen for two main reasons: either the couple was not using contraception, or the method they were using failed. There are many reasons why people do not use contraception to prevent unwanted pregnancy, including lack of access to family planning information and services; incest or rape; personal or religious beliefs; inadequate knowledge about the risks of pregnancy following unprotected sexual relations; and women's limited decision-making ability with regard to sexual relations and contraceptive use. There are many reasons a woman may not want to have a child at a particular time in he...

Writers of Term Papers

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Evaluate the effect of mergers in businessin the last ten years Essay

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Sherlock Holmes and The Speckled Band Essay Example for Free

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Motivation and Conflict Management Essay -- Workplace

Motivation and Conflict Management Organizations strive for creative ways to enhance employee motivation and resolve conflicts with the desire to have employees perform better within the workplace. To motivate one has to be motivated. Motivation within the workplace has to be constant and requiring a goal. Motivation, if not repeated will not last. Therefore, learning to determine how different organizations apply motivation theories to motivate employees, analyzing conflict management strategies and what approaches work best in different organizations will influence the success of an organization. Motivation Theories and Organizational Behavior Motivation is the concept of stimulating or arousing a person to achieve a goal. Motivation has much to do with desire and ambition, and if they are absent, motivation is absent too (What is Motivation and How to Strengthen It, para. 1). Motivation theories are unique to each organization. Some organizations have come up with motivation theories such as setting work goals, job performance evaluations, and fair treatment policies within the work environment to keep employees motivated. The impact that individuals, groups and structures have on behavior within organizations is Organizational Behavior. Motivation is affected by organizational behaviors, which is why different organizations apply motivation theories to motivate employees. Applying Motivation Theories to Motivate Employees Keeping workers motivated in today workplace can be not just a job, but also an adventure. In many organizations this is a challenge because the workplace is made up of a diverse cultural environment. Managers are still the driving force for any business and the responsibility and demand to ac... ...ional behavior. Team B was able to discuss and analyze different conflict strategies used in the workplace. The research educates Team B to how organizations implement various theories and strategies in accordance with their work environments. Works Cited Lewis, Clive (2007) Human resource management international digest. Bradford: 2007. Vol 15, Iss.4: pg. 3. Sasson, R. (2001-2010). SuccessConsciousness.com. Retrieved from http://www.successconsciousness.com/strengthen_motivation.htm Swinton, Lyndsay (2006). Workplace Conflict Management: Strategy for Successful Resolution. Retrieved November 14, 2010 from http://www.mftrou.com/workplace-conflict-management-strategy.html John R. Schermerhorn, James G. Hunt, Richard N. Osborn (2008). Organizational Behavior 10th ED. Retrieved November 12, 2010 from Academic Search Motivation and Conflict Management Essay -- Workplace Motivation and Conflict Management Organizations strive for creative ways to enhance employee motivation and resolve conflicts with the desire to have employees perform better within the workplace. 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SuccessConsciousness.com. Retrieved from http://www.successconsciousness.com/strengthen_motivation.htm Swinton, Lyndsay (2006). Workplace Conflict Management: Strategy for Successful Resolution. Retrieved November 14, 2010 from http://www.mftrou.com/workplace-conflict-management-strategy.html John R. Schermerhorn, James G. Hunt, Richard N. Osborn (2008). Organizational Behavior 10th ED. Retrieved November 12, 2010 from Academic Search

Marketing Principles: The Onida Candy Case Study

This is composed of   two types of factors: those that the company cannot control – the external factors and those the company has control – the internal factors (Finch,2001, p.4)  Ã‚   The problem with Onida was they weren’t able to understand the impact of the uncontrollable factors and they don’t have an effective management of the of the controllable factors. Macroenvironmental Factors Onida’s Candy was a hit in Mumbai, Calcutta, Punjab, Tamil Nadu and Karnataka for on its first year.   But Onida was not able to study further the consumer market and the buying behaviour.   If only they have studied what is the evaluation and perception of the people regarding candy they may have not problem at all. Onida’s should have considered the economic conditions of the people.   Candy’s price was a little bit higher compared to its competitors.   If only they have lowered the price of the product, they might get the attention market. The overcrowded CTV market has Japanese brands like Sony, National Panasonic and Toshiba; Korean brands like Samsung and LG; the big two Indian brands BPL and Videocon were just some of the competitors of Onida in the CTV market.  Ã‚   Like Onida all of the competitors are capable of superior technology.   They have compete with their prices especially on the most price sensitive segment of the televisions-the 14-inch CTV.   BPL KWR , LG d70 and Samsung 3302 and 3379   fell in the price range of Rs 7,000 to Rs 10, 000. Onida’s Candy was Rs 2000 higher than BPL’s 14-inch set and Rs 3000 more that Aiwa’s   14-inch television.   The company source felt it was just the right price for Onida Candy.   They forgot to consider the economic situation of the people and its buying power. Another thing they weren’t able to understand was the impact of the social and cultural factors.   The CTV consumer markets were very conservative and having loud coloured cases for televisions just gave them more problems.   The lower and middle class preferred television with sober colours as a reflection of their lives. Microenvironmental Factors The suppliers for Onida is not a problem because they were producing their own CTV sets.   The problems arise in the marketing intermediaries and the target market. Onida must have given seminars to dealer’s and salesperson on how to market their product properly because this people were used in selling television cased in black, grey and other dull colours it is hard for them to accept Candy’s bright hues.   On the seminar they could have explained why those colours were chosen and convince them that this hues will be a hit to the people. The target market of Onida was another problem; we know that they really want this television for the youth and teens.   But this people don’t have money.   Maybe they want to own this hip and cool television set.  Ã‚   But they don’t have a cash of Rs 9,900 to buy this kind of product.   They might convince their parents to buy small stuffs for them but a big money (especially for middle and lower class) like this to spend on a tv for their kids.   I don’t think those parents would allow.   Of course those head of the family(which most of the case has the buying power) would want a television set that will match the whole family’s   need and match their lifestyles.   Candy, therefore is not the right product for them. The Competitive Environment Most businesses operates on the market and needs to be aware of their prices compared with the main competitors (Brumfitt, et.al., 2001, p. 11).   Although Onida knows the ongoing sale price of the most prices sensitive CTV set in the market.   They still justified the price of their product, not lowering it, because they felt the price was right.   They forgot that most of the time consumer where influenced on the pricing of the product.   Those were the first things most people consider when buying things.   Quality, specifications, features and functions of the products were just secondary. Analyse Onida’s approach to segmentation and targeting the Candy range and evaluate the effectiveness of their marketing mix strategies to position the Candy appropriately. The purpose for segmenting a market is to allow the marketing/sales program to focus on the subset of prospects that are â€Å"most likely† to purchase the offering. In the case of Onida Candy, they focused sharply on young people.   It was targeting people between the ages 12 to 25.   They did this because based on the research this age group is looking for personalized product.   As a result they configured Candy will meet this need.   They forgot to consider the buying power of this age group.   This age group is still dependent on their family and will not be able to buy this kind of product cost so much. Maybe they will have an influence on their parents but in most household buying a television is a major decision, it’s a family thing (especially for middle and lower class families) which will likely acquire one tv set that will be used by the whole family.   Though the features of the Candy like configured channels based on the house members’ choice of channels is good.   The colour and packaging of the product is not appealing to the family as a whole. The company could have at least included in the research the priority items that this age group that they were targeting wanted to own.   They should have study first, is owning a television set at least in the first top five priorities of the items that this age group wanted to own. Another thing that Onida did which cause the failure of Candy was the wrong timing of Candy.   It was Onida’s research on the need of the market to replace their black and white tv with coloured once and purchases were made by 24-35 year old.   Still, they mismarketed the Candy tv.   This second set buyers were looking for coloured once, but ofcourse they were still considering the prices of the CTV that will replace their black and white. Onida also forgot to pursue the idea to the market that their television set is the best choice as add-on tv set for the family (since they fixed the idea that Candy is for young people).   Ofcourse prospective buyer of the television set will not relate to that TV and would think it is not for them anymore. The analysts were right when they commented that the initial success of Candy was purely a mere reflection of the market trend.   Depending the company on market trend is very dangerous to the company and to their investment (just like what happened to Onida). Because trends fluctuate, they go up and then go down and you will never know if it will go up again. The Product Life Cycle Introduction Stage In the introduction stage, the Onida seeks to build product awareness and develop a market for the product. The impact on the marketing mix is as follows: Product: they named the product Candy, It came in four colours, Berry Blue, Mint Green, Lemon Yellow, and Cherry Red. Pricing: they prices it at Rs 9990 Distribution: It was distributed nationwide but more effort was made in Mumbai. Promotion: They invited 80 dealers to discuss how to make Onida brand appealing to the youth.   They also use the Cricket Cup to rejuvenate the brand. Growth Stage In the growth stage, the firm seeks to build brand preference and increase market share. In this stage Onida’s product quality is maintained and additional features and support services may be added. In April, 2000 they launched the dual coloured television cabinets.   They called this Candy Duets.   It was available in four colours – Black Currant, Raisin Cream, Berry Delite and Double Mint in a 14 inch version.   They also had a Candy duet in a 20 inches   version in three colours – Cherry Ice, Cool Mint, and Berry Delite Pricing of Candy   Duet in 14 inches maintained the price at Rs 9990 and Candy Duet 20 inches was priced at Rs 12,990. Distribution channels are added as demand increases and customers accept the product. The had a nationwide distribution of the Candy brand. Promotion of the product is still concentrated on its target market : the young people. Maturity Stage At maturity, the strong growth in sales diminishes. Competition may appear with similar products. The primary objective at this point is to defend market share while maximizing profit. Product features may be enhanced to differentiate the product from that of competitors. This was done by Onida through launching the dual TV cabinets On this stage, in order to be competitive to the market Onida supposedly lowered its price to compete to other TV suppliers.   But they were firm to remain their price at Rs 9,990 for their 14 inches and Rs 12, 990 for their 20 inches TV. Distribution becomes more intensive and incentives and supposed to be in this stage the Onida offered the customers and the distributors incentives as a motivation to Promotion on this stage was weak.   They never give a strong emphasis on the strong qualities of the Candy and its advantages to other CTV that is on its same product line. Decline Stage As sales decline, the firm has several options: They maintain the product rejuvenate it by adding new features to the 20 inches candy duet. Discontinue the product, liquidating remaining inventory and selling the remaining items at a low price Using the data given in Exhibits I and II; the other information given in the case and your analysis for question 2, make recommendations as to how Onida develop their targeting, positioning and marketing mix The Onida Candy CTV must be discontinued because it will just brought more losses to the company.   The Onida should launch a new brand of television that has the functions of Candy but with a new name.   More sober colours that will match the life styles of the Indian people.   Those colours that will attract those people who have a buying power.   It is also recommended to the company to change their target market to those people who have the purchasing power.   There should be a research or survey on what they want and what they need in buying a television set. Marketing Mix Onida must attempt to regain the loyalty and faith of the customers to their product.   They should renew their brand and their target market and must blend these four marketing mix variables in an optimal manner. a. Product The product is the physical product or service offered to the consumer. A sober colours for the casing of the new CTV set will be better and a good warranty offering for the new product.   It should retain the functions of the Candy CTV like the configuration of channels; it is also good to incorporate other features like messaging or reminder on the CTV, built in games and multi-channelling. b. Price The price of the product should be competitive and must be in line with the other available product on the market.   Possible discounts and promos for the product must be done to motivate the prospective clients to buy the product c. Place In the early stage of the product, a nationwide distribution must be planned out perfectly.  Ã‚   There should be a follow-up plan or study in the possible international market or exposure of the product. d. Promotion The company should invest in the advertising of the product to assure the company’s success on this new product.   Proper placing of the ads on tv, prints and internet can make a good return of investment. Market Segmentation and Target Market Strategies We can segment the Indian consumer market by the following: Place they Lived: Urban, rural or suburban – people in different location or place they lived have different preferences when buying a CTV, therefore we must learn what they want and what they need in order to satisfy them. Income : low income earners, middle income earners and high income earners –   the income and economic status of the people should be considered in pricing the CTV.   Because if its to high then the prospective buyer will not buy because of practicality reasons. Social Class: Upper class, Upper Middle, Lower Middle, Lower Class – people that belong on this classes have different preferences therefore we should study what they want.   How strong is their buying power, so that we can adjust our marketing strategies. Usage rate: Nonuser, light user and heavy user – this segmentation basis can help us also in our marketing strategy. Target Market: Once we have studied the market segmentation and learned who are the heavy users of CTV on different social classes, age, gender, urban-rural, or gender.   Then we can decide to who we will concentrate our marketing strategy. Bibliography Brumitt, K., et.al   2001.   The Competitive Business Environment.   Nelson and Thomas Ltd. UK., Chapter 2 pp. 11. Finch, J.E. 2001. The Essentials of Marketing Principles.   Research and Education Association, USA,   Chapter 1 p.4.      

Foundations of Mythology

What are the consequences of behaving ND not behaving in such ways? (Purpose and Definitions) The word myth means to me that there are things that are not true without proof. In the academic circle the word is use to explain things that is true or false to us all. There are so many mythical stories all across different cultures such as Let's look at all the heroes that are being portrayed on screen like Spider-man who got bitten by an radioactive spider who gave him the powers of speed, strength and powers of a spider. Wonder woman knows as Princess Diana of the immortal amazons from Greek mythology . Ho has superhero rowers, the lasso of truth along with her also the lasso of truth.. â€Å"Tarzan the son of an English nobleman raised by apes in the African jungle. â€Å"Like the heroes of ancient myths, modern superheroes have extraordinary powers. The most famous superhero is Superman, created by American cartoonist Jerry Siegel and Joseph Shutter in 1938. In comics and on radio, television, and movie screens, he fights for ‘truth, justice, and the American way,† using his powers of flight and incredible strength, powers he possesses because he is from another planet.Like most modern superheroes, Superman keeps his identity a secret and pretends to be an ordinary man. Such myths suggest that anyone can have unsuspected potential for heroism. † Drachma Abram Stokers the legends of Oval the impulse's in human behavior may have contributed to an associated of Drachma with vampires, corpses that rise from the grave during the night to drink the blood Of mythology) All of these stories were made up by people with wild Imagination, which in fact a lot of us believe in.Knowledge is information that has truth, facts, stories that it contains. Belief has information that does not have proof or evidence to back it up. Myth is an untrue story about a fictional hero or an event. â€Å"Religion is a social institution consisting of a number of beliefs and practices concerning the cause, nature and purpose of the universe, especially when considered as the creation of a superhuman agency of agencies, usually involving myths. † Bob Beechen Mythology and religion have a personal connection with each other and each of us as humans.

Free Essays on Evidence

Evidence can be defined as something that constitutes proof, an indication or sign, or data presented in court to substantiate claims or allegations. Police investigators handle evidence on a day to day basis and it is detrimental that they know how to handle the evidence appropriately. They must know how to identify, collect, and use the evidence in criminal investigations. This is very important if investigators plan to have a successful case proven. According to chapter one, evidence used to resolve and issue can be split into two areas. These areas are testimonial evidence and physical evidence. Testimonial evidence is presented by a means of a spoken word. This evidence can come from the defendant, the complainant, police officers and other witnesses. Testimonial evidence normally comes from the witness stand, but voice recording and videotapes are occasionally admitted. Although testimonial evidence is important, it is subjective. A person’s memory of an event is not always what actually occurred, and an eyewitness perception can be distorted, so the best type of evidence is physical evidence. Physical evidence refers to any material item that would be present at a crime scene. This evidence is tangible and can take any shape, size, or dimension. The physical evidence collected at the scene may prove a crime was committed, establish any key elements of a crime, link a suspect with the victim or the scene, establish identity, corroborate verbal witness statements, or exonerate the innocent. Because physical evidence can either make or break a case, it is essential that an investigator know how to correctly identify, individualize, collect, and preserve this evidence. Majority of evidence found at a crime scene can only be identified. It is important to know what items share the same source and what unique source that is; individualization. Although it may be hard to know exactly what a piece of evidence c... Free Essays on Evidence Free Essays on Evidence Evidence can be defined as something that constitutes proof, an indication or sign, or data presented in court to substantiate claims or allegations. Police investigators handle evidence on a day to day basis and it is detrimental that they know how to handle the evidence appropriately. They must know how to identify, collect, and use the evidence in criminal investigations. This is very important if investigators plan to have a successful case proven. According to chapter one, evidence used to resolve and issue can be split into two areas. These areas are testimonial evidence and physical evidence. Testimonial evidence is presented by a means of a spoken word. This evidence can come from the defendant, the complainant, police officers and other witnesses. Testimonial evidence normally comes from the witness stand, but voice recording and videotapes are occasionally admitted. Although testimonial evidence is important, it is subjective. A person’s memory of an event is not always what actually occurred, and an eyewitness perception can be distorted, so the best type of evidence is physical evidence. Physical evidence refers to any material item that would be present at a crime scene. This evidence is tangible and can take any shape, size, or dimension. The physical evidence collected at the scene may prove a crime was committed, establish any key elements of a crime, link a suspect with the victim or the scene, establish identity, corroborate verbal witness statements, or exonerate the innocent. Because physical evidence can either make or break a case, it is essential that an investigator know how to correctly identify, individualize, collect, and preserve this evidence. Majority of evidence found at a crime scene can only be identified. It is important to know what items share the same source and what unique source that is; individualization. Although it may be hard to know exactly what a piece of evidence c...

Britannia The Best Known Brands In India Marketing Essay

Britannia The Best Known Brands In India Marketing Essay The objective of this project is to identify the problem faced by Britannia Industries Limited in the SCM area and provide a solution to it. The main problem identified is the â€Å"Bullwhip Effect† and the proposed solution is to implement an ERP based solution. Organization Background Britannia is one of the best-known brands in India, one of the largest biscuit manufacturers in the country, The Company known as Britannia Industries Ltd. today began in 1892 in a ordinary house in Kolkata. The initial investment to form the company was 295 Indian Rupees (US$7) at today’s exchange rate. More than 100 years later, sales have reached approximately 18.7 billion Rupees (US$400 million). Britannia begins with the business producing electricity, Britannia mechanized its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. Britannia’s business was flourishing. But, more importantly, Britannia was acquiring a reputation for quality and value. As a result, during the World War II, the Government reposed its trust in Britannia by contracting it to supply large quantities of â€Å"service biscuits† to the armed forces. And therefore the company was incorporated in 1918 as Britannia Biscuits Co. Ltd. in Calcutta and in 1924, Peek Frean UK acquired a controlling stake in the company, which was later passed on to Associated Biscuits International UK (ABI). During the 1950s and 1960s, Britannia expanded its operations beyond Calcutta to Mumbai, Delhi and Chennai. In the year 1978 company went for public issues and Indian shareholding crossed 60%, firmly establishing the Indian ness of the firm and formed Britannia Industries Limited (BIL). Four years later in 1983, it crossed the Rs100 crores revenue mark. In 1987, Nabisco acquired ABI. Then in 1989, JM Pillai, a Singapore-based non-resident Indian (NRI) businessman, and Grouped Danone acquired Asian operations of Nabisco and the controlling stake in Britannia. Later, Danone and Nusli Wadia took over Mr. Pillai’s holdings. Britannia has been jointly owned by Danone and Wadia Group since 1997. The two along with five other companies form a holding company called Associated Biscuits International Ltd., which owns a 51% share of Britannia. The remaining 49% share is held by the public and financial institutions. On the operations front, In 1997, the company unveiled its new corporate identity – â€Å"Eat Healthy, Think Better† – and made its first foray into the dairy products market. In 1999, the â€Å"Britannia Khao, World Cup Jao† promotion further fortified the affinity consumers Britannia strode into the 21st Century as one of India’s biggest brands and the pre-eminent food brand of the country. It was equally recognized for its innovative approach to products and marketing: the Lagaan Match was voted India’s most successful promotional activity of the year 2001 while the del icious Britannia 50-50 Maska-Chaska became India’s most successful product launch. In 2002, Britannia’s New Business Division formed a joint venture with Fonterra, the world’s second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. was born. In recognition of its vision and accelerating graph, Forbes Global rated Britannia ‘One amongst the Top 200 Small Companies of the World’, and The Economic Times pegged Britannia India’s 2nd

Annotated Bibliography on Coral Bleeching Research Paper

Annotated Bibliography on Coral Bleeching - Research Paper Example Authors concluded that environmental stressors tend to be the primary triggers leading to bleaching. They also suggested that the role that bacteria play in relation to bleaching tends to be that of opportunistic colonization. Therefore, bacteria are not the primary cause of coral bleaching. Anthony, K. N., Hoogenboom, M. O., Maynard, J. A., Grottoli, A. G., & Middlebrook, R. (2009). Energetics Approach to Predicting Mortality Risk from Environmental Stress: A Case Study of Coral Bleaching. Functional Ecology, 23(3), 539-550. There is a high probability of an increase in frequency and severity of coral bleaching events because of climatic changes. According to the article, this is a significant threat to most of the corals ecosystem in various parts of the world. The authors demonstrate a survey they conducted on two Indo-pacific coral species in order to show the coral mortality risks and recovery when bleaching events occurs. Moreover, the authors demonstrate the possibility of curbing coral bleaching through establishing the bleaching rate and duration. Authors conclude that predicting coral mortality rate is a significant achievement to the allocation and management of resources when trying to increase recovery time during bleaching events. Bourne, D., Iida, Y., Uthicke, S., & Smith-Keune, C. (2008). Changes in coral-associated microbial communities during a bleaching event. ISME Journal: Multidisciplinary Journal Of Microbial Ecology, 2(4), 350-363. The article mainly focuses on authors’ study that demonstrates various changes that occur in coral-associated bacteria environments. The article demonstrates that even though increase in sea temperature poses as the main cause of coral bleaching, understanding of various coral-associated communities may help in reducing severe bleaching events. The article also demonstrates a research conducted by the authors that indicates microbial associations